These New IT Cosmetics Serums Simplify Even The Most

Serums are without a doubt the most fun part of any fleshed-out skin care routine. There’s something about the little glass vials and jars that feel like you’re mixing up a potion, and few products can deliver such a concentrated assemblage of ingredients. If you’re strategically treating individual skin issues or just looking for overall improved moisture and radiance, — and really, who isn’t? — a serum or two (or three) are your best bets. And speaking of best, a just-released collection of clinically tested serums from IT Cosmetics is gunning for that superlative. A lineup of four distinct serums formulated to target issues like fine lines and discoloration, the serums join IT Cosmetics’ ever-growing cache of ultra-efficient makeup and skin care products.

Now available on the IT Cosmetics site and Ulta beauty, the serums are both dermatologist-approved and clinically tested with extensive user trials — plus, the products themselves are gentle enough to use even on sensitive skin types. First up in the new collection might be the most universal serum: the highly moisturizing Bye Bye Lines, infused with a 1.5% hyaluronic acid for maximum hydration. By mainlining that moisture back into skin, skin plumps up which smoothes out the appearance of fine lines — in fact, trial participants cited a 60% decrease in fine line visibility after just six weeks of consistent use. Meanwhile, the formulation’s additional B5 and peptide blends leave a silky, supple finish behind.

Sweaty summertime, all about minimal makeup, pairs very well with Bye Bye Dullness, a concentrated serum with 15% pure vitamin C for lit-from-within radiance. Ten days is all it takes to get a noticeable glow, but take it a bit further for even better results: in these trials, users saw nearly double the radiance in one month. Plus, the skin-protecting free radical combatants in the formula guard against pollution and harmful UV rays.

From: thezoereport