Estée Lauder unveils latest Advanced Night Repair eye concentrate sku

The Estée Lauder Companies (ELC) has released its new Advanced Night Repair Eye Concentrate Matrix Synchronized Multi-Recovery Complex.

Combining Chronolux Power Signal Technology and 360-degree Mesh Matrix Technology, the new sku is designed to counteract the daily stress and strain on eyes to leave skin ‘firmer, softer and smoother while reducing lines’.

The Advanced Night Repair Eye Concentrate Matrix Synchronized Multi-Recovery Complex and travel retail exclusive sets will be available in select airport and downtown duty free boutiques in August.

Research from the beauty giant reveals that increased repetitive movements like blinking due to staying awake longer can decrease collagen levels and accelerate the signs of eye ageing.

ELC says the eye area is 40% thinner than facial skin and one of the few areas to indicate ageing, requiring support for the eye’s nightly renewal process and natural collagen production.

Key technologies include the exclusive Chronolux Power Signal Technology that addresses the impact of accumulated micro-movements in the eye area.

Using the Chronlux Power Signal technology, the Advanced Night Repair concept increases the skin’s natural youth regenerating power by promoting the natural production of fresh cells and collagen to improve skin elasticity and bounce.

Meanwhile, Mesh Matrix Technology offers cushioning support against micro-movements around the eye zone.

Users can apply the New Advanced Night Repair Eye Concentrate Matrix Synchronized Multi-Recovery Complex through a custom-designed applicator made from stainless steel.

The product is dermatologist- and ophthalmologist-tested, non-acnegenic/non-comedogenic and suitable for all skin types. It comes in a recyclable glass bottle.

From: trbusiness