Rihanna teases new Fenty perfume coming soon
At this point, what can’t Rihanna do?
The Barbadian singer has already put her stamp on lingerie, skincare and makeup — and now, she’s adding fragrance to her Fenty brand.
On Wednesday afternoon, the 33-year-old superstar teased her upcoming perfume launch by posting two black-and-white promo shots to Instagram, but didn’t share a release date or details on what the fragrance might smell like.
“#FENTYPARFUM COMING SOON “, she wrote.
The fashion icon posed for the portraits in an off-the-shoulder leather jacket and thin-strapped camisole, wearing minimal makeup with multiple diamond earrings.
She also sported a side part with slicked-down sideburns.
“YAS RIH! EXPAND ON THAT EMPIRE”, artist Hayden Williams commented on Rihanna’s post, while Lizzo simply wrote, “Wow”.
Photographer Quil Lemons joked, “I can’t wait until #FentyHome! I need the bed sets.”
While many fans seemed similarly excited for the singer’s scent, others couldn’t help but mention her long-awaited return to music. “We were expecting Fenty Album but it’s okay boo ,” one commented.
It’s not Rihanna’s first foray into fragrance; she previously released several perfumes including Reb’l Fleur, Rogue and Nude via a licensing deal. But Fenty Parfum marks the first scent from her own company.
The bad gal’s also notorious for always smelling good; fellow celebrities Lil Nas X, Nick Jonas, Jennifer Lawrence and Ryan Seacrest are among the many who’ve raved about her signature scent in the past.
The multi-hyphenate has plenty of other fashion and beauty projects to keep her busy, too. Despite the recent shutdown of her luxury Fenty label with LVMH, she’s seen major success with her other brands.
Her billion-dollar Savage X Fenty lingerie line, which makes intimate apparel for both women and men, has made its mark with an annual fashion show streamed on Amazon Prime; celebrities such as Paris Hilton, Laura Harrier and Lizzo were part of the 2020 presentation.
In March, Rihanna also filed to trademark “Fenty Hair.”
From: pagesix
