Sephora Brands Beauty and Skincare

Sephora Oh Snap! Aug. 2021

The Sephora Oh Snap! will be back on 8/29! Check the details：Sephora Oh Snap! Sale Daily Deals. This page will be updated with the latest news about the Oh Snap! sale event. So make sure you already book it. You can check the current offers at Sephora now.

Sephora Brands

If you’re a Sephora insider or you just love how the store carries everything beauty related in one place, you’ll love the ease and big selection of clean beauty brands at Sephora. Shop your favourite brands at Sephora.

Shop Sephora Brands From Kohl's

The Sephora at Kohl’s partnership has made its debut. The two retailers have revealed their first shop-in-shop location at a Kohl’s location in Ramsey, N.J., on Aug. 6 after announcing their partnership in December. The partnership brings more than 125 prestige beauty brands to the mid-tier department store, with 70 more shop-in-shop locations set to open nationwide this month. By 2023, there will be 850 locations.

The Sephora at Kohl’s partnership is just the latest major deal in the beauty industry. Last month, Ulta Beauty and Target revealed their shop-in-shop partnership, which brings more than 50 beauty brands to 100-plus Target locations across the country.

Sephora has around 500 of its 2,600 stores in the Americas. While it’s an accomplishment to go from announcement to launch in less than a year, the delta variant of Covid-19 is causing hot spots to flare up throughout the country and around the world. It’s a difficult time to entice consumers to try cosmetics before they buy, which has always been a key differentiator for Sephora.

Plus, there is competitive pressure. Target is launching its partnership with cosmetic retailer Ulta Beauty in August as well with its first 100 shop-in-shops.

Target plans to open 800 Ulta shop-in-shops of around 1,000 square feet over the next several years, offering more than 50 prestige brands. The Ulta shop-in-shops will not replace Target’s current cosmetic offering, but add to it.

For those without a store nearby, select Sephora products will be sold on Kohl’s existing website and can be added to customers’ carts along with other Kohl’s items. Customers will also be able to order Sephora products to pick up at their local Kohl’s store whether it features a physical shop-in-shop or not.

The new Sephora locations will replace Kohl’s previous beauty selection, and are located just inside the front center of the store. There will be approximately 8,500 products from 125 prestige beauty brands including skincare, haircare and fragrance.

Black-owned brands at Sephora

"What is beauty without Black beauty? Its influence is universal. There'd be no cut creases or beat faces without these legendary icons."

That's how Sephora's "Black Beauty is Beauty" spot begins, and it's a sign of how the beauty retailer is trying to incorporate more diversity into its marketing at large. The short film, released earlier this month, highlights the influence of Black culture on beauty, and it prefaces the launch of Sephora's first ad campaign highlighting Black-owned brands, which is set to launch this fall.

While the retailer is committed to offering Black-owned brands more space in its marketing, Sephora is also trying to find the right balance between calling out the niches Black-owned brands serve and emphasizing how their products can also work for people of other backgrounds.

Around the same time that the fall campaign launches, the retailer will release a Sephora Favorites kit featuring only Black-owned brands, with the proceeds going to the Fifteen Percent Pledge, and relaunch its Color IQ foundation matching technology to account for skin tone saturation. The new technology is based on over 10,000 skin tones and matches customers with over 8,000 foundations.

These upcoming efforts are a continuation of Sephora's journey to support Black-owned brands, which more meaningfully began last year when the retailer signed the Fifteen Percent Pledge. Since then, the retailer has rolled out a plan to tackle racial bias throughout its operations, and expects to double its Black-owned brands by year's end. The prestige hair care segment is expected to fully reach the 15% mark by the end of 2021 as well.

In its own way, Sephora is also doing work there to give a boost to Black-owned businesses and startups through its Sephora Accelerate program. The most recent class just graduated in June, with brands like Hyper Skin preparing to begin selling through Sephora soon, and 2022's accelerator program is starting to recruit. Like last year, it will continue to focus on BIPOC-owned and founded brands, as part of Sephora's plan to increase BIPOC representation.

Clean Beauty Brands at Sephora

Shopping for clean beauty products can be tricky as each brand’s definition of clean is as varied as their respective product offerings. The Food and Drug Administration (FDA) only regulates the beauty industry, notably for adulterated or misbranded cosmetics, and doesn’t approve beauty products before they hit the market. Furthermore, the FDA cannot recall cosmetics, but it can monitor manufacturers that voluntarily request a product recall.

For its Clean at Sephora program, the retailer created a green-and-white seal that helps shoppers quickly identify items that align with the store’s definition of clean beauty. Right now, Sephora’s definition can be applied to skin care, makeup, hair care and fragrance items.

Drunk Elephant

Drunk Elephant is a clean skincare brand created for those who need a total skin reset. If you’re wanting your skin to return back to its healthiest state, Drunk Elephant is a great place to start.

The brand focuses on the pH level of skin to formulate products that work best for any skin type. Each product is designed for different skin types so you’re able to find the perfect product for your skin. 

The Protini Polypeptide Moisturizer is formulated for normal, dry, combination, and oily skin types. It is designed to improve your skin’s tone, texture, and firmness. Perfect for the colder seasons when you’re needing a stronger moisturizer. 

TATCHA

Tatcha is a skincare brand inspired by Japanese beauty. Every ingredient found within Tatcha’s products is carefully selected for maximum effectiveness.

The ingredients are also high quality made of natural and clean extracts. If you’re looking for true clean beauty, Tatcha is the perfect skincare brand. Your skin will thank you later. 

Youth To The People

Made in California, Youth to the People is a clean beauty brand that also puts sustainability first. They use glass bottles and jars in an effort to reduce plastic waste within the beauty industry.

Youth To The People formulates their products from local suppliers in California. Every product is vegan, cruelty-free, and biodegradable. To read more about Youth to the People’s sustainability you can read more here. 

If you’re needing a deep hydration face mask the Superberry Hydrate + Glow Dream Mask is perfect for you. While it’s hydrating, it’s also brightening and plumping your skin to give it a fresh glow. 

Brands You Didn't Know You Could Get At Sephora

For make-up lovers, brands like Sephora is a godsend. You don't have to wait for your relatives to take international trips anymore, as most brands are available online on these websites. Here are some brands you didn't know you could buy at Sephora.

Stila

It’s all about the essentials with this brand—from the packaging to the products. It speaks of the brand’s philosophy of how ‘every woman’s makeup should be as individual as her own signature’.

Stila’s One Step Correct Primer. With its unique multi-coloured swirls, Stila’s primer is lauded for having the all-in-one qualities of colour correcting, brightening, and helps reduce redness, and conceal blemishes.

Givenchy

With their silky foundations, innovative mascara, and satin-feel lipsticks, Givenchy is all about luxury on your skin. Just tune in to YouTube and you’ll see a number of make-up artists who rave about their products and formulas.

Givenchy’s Photo’Perfexion Fluid Foundation. Invest in a good base with this one; it’s a medium to heavy coverage foundation that leaves a velvety flawless finish without a heavy, cakey feeling.

Burt's Bees

We were eager to check out this brand when their lip balm was recommended as a must-buy in literally every skincare list we read.

Their lip balm, did we mention? The Beeswax one, especially.

Cover FX

If you love to go the full coverage way while doing your make-up, this brand is a must-try. They are known for their primers, foundations, concealers, and the likes.

Their Custom Enhancer Drops, which is a very concentrated liquid bronzer that can also work as a highlighter.

Smashbox

From creamy lipsticks to primers that work like magic, Smashbox has proved to be a great brand over and over again.

Their matte lipstick range, which stays light and easily blendable and still don't bleed.

You can also take a look at the Sephora Sales Calendar here or check the latest offers at Sephora.