Sephora Point Multiplier Event 2021 2x, 3x, 4x points

Get 4X More Beauty Insider Points

Shop all foundations to find your perfect match and earn major points. SHOP NOW>>>

Rouge, VIB, and Insider members only.

Online only • Ends 10/31/2021

Point Multiplier

The Sephora Point Multiplier Event allows members to earn extra points, with Insiders getting 2 points per $1, VIB members getting 3 points per $1 and Rouge members getting 4 points per $1. This event is over for now, but don't forget to check out Sephora current offers! Check the Sephora Sales Calendar here.

Sephora's Insider Sale is its way of honoring its most loyal customers: the Insiders. This loyalty club is free to join, and well worth the five seconds it takes to sign up.

Basically, Insiders earn points on every purchase made at Sephora, whether online or in-store. It's a tiered program, starting with Insider, and then the more you shop and accrue points, you'll reach the second tier of VIB (aka, Very Important Beauty) and ultimately the top tier, Rouge.

Sephora Point Multiplier Event July, 2021

Last Point Multiplier Event happened in July, 2021.

Date: July 15 - July 25

To thank clients for their loyalty, Sephora is holding a Beauty Insider Point Multiplier Event

• All Beauty Insider Tiers will be awarded extra points for each qualifying purchase made in-stores and online during the promotion time.
• Rouge – 4x points
• VIB – 3x points
• Insider – 2x points
• This offer is available in all open Sephora US stores, Canada stores, Sephora.com and Sephora.ca.
• Clients must be a Beauty Insider to receive the bonus points.
• Sephora employees are eligible to receive bonus points based on their Beauty Insider tier.
• This offer is not valid on previous purchases, gift card purchases, FLASH shipping, gift wrapping, packaging, taxes, or shipping & handling charges.
• This point multiplier can be stacked with other promotions in store to earn additional points.
• Bonus points will be automatically credited to the client’s Beauty Insider account within 24 hours after purchase.

Stack your Sephora freebies and extra savings!

• Receive 2 free samples with your order.
• Spend $25 or more, and add a free gift to your order.
• Enjoy the perks as a Beauty Insider.
• Sephora Beauty Insiders will earn points and can redeem for rewards.
• Shop Sephora’s Sales’ section.
• Beauty Insiders: Free shipping when you spend $50 or more. A savings of $7.95!
• VIB: Free shipping when you spend $35 or more. A savings of $7.95!
• Rouge: Free shipping with any order!
• Earn 2.5% cash back with Rakuten!  If you’re not already registered, click here to sign up to start earning free money back on all of your online purchases – Plus, REFERRAL PERK: Get BONUS $5 in free cash back with any $25 purchase.

Earn extra points at Sephora Point Multiplier Events

Twice a year, Sephora hosts Point Multiplier Events. You need to use an event-specific coupon code to get the point multiplier. During these events:

Beauty Insiders get 2x points on select purchases

VIBs earn 3x points

Rouge members earn 4x points.

While you should definitely take advantage of Point Multiplier Events, they’re not a great substitution for Sephora’s old program, where VIBs and Rouge members earned more points on every dollar spent, all year-round. Now, you can only earn increased points during these brief events, and only on select products.

PRO TIP: If you earn your points at a Point Multiplier Event, your redemption rates in the Rewards Bazaar or for Beauty Insider Cash will go also up. For example, if you only spend $50 to earn 100 points as a basic Beauty Insider, your redemption rate would be 4% rather than the usual 2% on Beauty Insider Cash. The redemption rate would increase to 6% for VIBs who earned their points at Point Multiplier Events, and 8% for those with Sephora Rouge status.

Redeem Beauty Insider Points in the Rewards Bazaar

Find the biggest bang for your buck when you redeem Beauty Insider points in the Rewards Bazaar.

In Sephora’s Rewards Bazaar, you’ll find mini versions of popular products. This is where you’ll get the best deals per point in Sephora’s Beauty Insider program. But note how spending more money to earn rewards doesn’t give you more value:

If you spent $100 to earn 100 Beauty Insider rewards points, your return on investment would come out to almost 7.7%. For example, in mid 2021, Sephora had a mini version of Smashbox’s Photo Finish Primer available in the Rewards Bazaar for 100 Beauty Insider Points. The regular price was $30.95 per ounce. The reward size was $0.25 per ounce, making its cash value $7.65.

If you spent $250 to earn the 250 Beauty Insider rewards points, your return on investment would come out to 8.5%. During the same time period, Sephora offered a mini version of Glow Recipe’s Avocado Melt Retinol Eye Sleeping Mask and Plum Plump Hyaluronic Acid Serum for 250 Beauty Insider Points. The 0.17 ounce reward-size of the eye mask had a cash value of $14.28. The 0.17 ounce reward-size serum had a cash value of $7.14. Altogether, this reward would be $21.42.

The difference in return on investment for $150 more dollars spent: less than 1%. Womp. But hey, if you’re gonna spend the money anyway, collect your free stuff. But spending more to get more is definitely not an incentive at Sephora.

PRO TIP: Don’t mistake everything in Sephora’s Rewards Bazaar for a good deal. In mid 2021, Sephora was offering a reward-sized version of Living Proof’s Curl Shampoo and Conditioner. They were 1.0 ounces each, and cost 250 Beauty Insider reward points. The reward was worth $4.92 total, for a total point redemption rate of only 2%.

Exchange Sephora Points for Beauty Insider Cash

You can now exchange Sephora points for Beauty Insider Cash — but the redemption rate isn’t great.

In 2020, Sephora introduced Beauty Insider Cash, which, for the first time ever, allowed all Beauty Insider members to exchange their points for cash off purchases rather than using points to shop for select products in the Rewards Bazaar.

The Rewards Bazaar is still almost always a better deal. But maybe you’re not overly concerned with getting the best deal if it means building up a collection of mini beauty items you may or may not like. Maybe you’d rather just save money on full-size beauty products you already know, love, and were planning on buying anyways. In this case, Beauty Insider Cash gives you more flexibility.

Every 500 points earned qualifies members for $10 off purchases — essentially a 2% cash back offer. Rouge Insiders who save up 2,500 points will get $100 off a purchase, which is basically a 4% cash back offer.

This isn’t a jaw-dropping deal. To earn 2,500 points, you would need to spend $2,500 on makeup, and/or buy an unreasonable amount of product at Point Multiplier Events!

FAQs About Sephora Point

How will the Beauty Insider program be evolving? What can we expect to see?

We will continue to evolve the Beauty Insider program throughout 2020 to bring members more access to savings, more sampling choices than ever and new, unique experiences that can’t be found anywhere else. Stay tuned for more updates in the months ahead!

What will be included in the new savings offering?

We will continue to offer all Beauty Insiders premier access to more opportunities for savings. Members will be able to take advantage of new types of savings events, including points multiplier events and new shipping deals. More details about savings benefits will be shared in the coming months, so be sure to check your emails and the Beauty Insider Community regularly.

What are the new experiences you are offering to members?

Sephora has always offered premier beauty experiences to our BI members, and in 2020, we will go beyond beauty to offer our clients access to wellness and lifestyle events as well. On top of the tiered choices and never-expiring points that all members will continue to benefit from, we are excited to offer early access to new brand launches, as well as a range of new premium reward experiences, where clients can use their points to gain exclusive access to the most coveted beauty events and experiences. 

What will more access to sampling look like in the new Beauty Insider program?

We will bring Beauty Insiders exclusive access to even more sample choices, trial sets, and birthday gifts so they can try more products from the brands they love. We will be sharing more details throughout 2020, so stay tuned for more updates!

Which program benefits are going away as part of these changes?

We are always looking for ways to improve and enhance the client experience. In order to implement some of the program updates, we’ve retired the choice of a tier celebration gift and unlimited custom makeovers for Rouge.

What’s evolving and new in the BI program?

We are always looking for ways to improve and enhance our client experience and bring the best to our most loyal beauty enthusiasts. Clients’ needs and preferences are always changing and we want to ensure the Sephora experience and Beauty Insider program evolves with them.

You can also take a look at the Sephora Sales Calendar here or check the latest offers at Sephora.