Klarna acquires social shopping platform Hero expands its ecommerce operations

Klarna has acquired social shopping venture Hero as it expands its ecommerce operations.

Hero is designed to provide consumers with advice and immediately shoppable content produced directly from retailers’ physical stores.

The New York and London-based brand counts heavyweights such as Levi’s and Harvey Nichols among its roster of retail clients.

Klarna said it will “introduce Hero to its 250,000 retail partners, allowing their in-store teams to become content creators instantly, offering reviews, real-time advice and richer, more engaging and informative content around products to bring the best of in-store shopping to the online experience for consumers,” in a press release.

Hero also shares a number of retail partners with Klarna’s network, including Nike and JD Sports.

The merger means that all of Hero’s employees are set to join the Klarna team.

Referenced from: Charged