Ulta at Target locations & brands

Ulta at Target

Ulta Beauty at Target launches this August in more than 100 Target stores and on Target.com, with plans to reach a total of 800 locations in the years to come. The latest partnership is a perfect pair, combining Ulta Beauty’s expertise with the joy and convenience of shopping at Target. The unparalleled “shop-in-shop” concept will feature more than 50 prestige brands, including Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and bumble, Clinique, Drybar, IT Cosmetics, Jack Black, Juvia’s Place, MAC Cosmetics, Madison Reed, Morphe, PATTERN, Philosophy, Smashbox, St. Tropez, Sunday Riley, Tarte, The Ordinary, Too Faced, TULA Skincare, Ulta Beauty Collection, Urban Decay and many others.

Each “shop-in-shop” will be near the existing Target beauty section and will feature specialized displays, discovery zones and on-trend, season-specific products.

Here are the top five things that make Ulta Beauty at Target truly unique:

1. The power of two (and 50+ prestige brands) 

When you combine two trusted, beloved brands like Ulta Beauty and Target, you get a one-of-a-kind experience that you can’t get anywhere else. Our combined team of beauty experts carefully curated the Ulta Beauty at Target assortment, selecting the top 50+ prestige makeup, hair and skin care brands — so you can truly shop the best of the best. 

2. amazing in-store shop-in-shop 

Target has an amazing legacy of creating inspiring shop-in-shop experiences. Guests will truly feel immersed in the worlds of both Target and Ulta Beauty through specialized brand displays, discovery zones and more, with Ulta Beauty-trained team members on hand to lend their expertise. 

3. benefit from two rewards programs

When you shop Ulta Beauty at Target, you get the benefits of both Target Circle and Ultamate Rewards. (Combined, the two programs already have more than 100 million users.) And using your Target RedCard gives you an extra 5% discount. So good. 

4. immersive online and same-day delivery experiences

A fun, immersive Target.com experience (with free delivery on qualifying orders) and Target’s industry-leading same-day services — Order Pickup, Drive Up and Same Day Delivery with Shipt — lets you shop prestige beauty seamlessly, on your terms.

5. get it all in one Target run 

The powerhouse partnership gives you (and millions of loyal Ulta Beauty and Target guests) a convenient, safe, one-stop shopping experience for all your prestige beauty needs, alongside Target’s total beauty assortment — and beyond. Now you can get toothpaste and Tarte, bananas and bareMinerals, and more — all in one (fabulous) Target run. 

The great beauty race is on

Less than two weeks after Sephora and Kohl’s unveiled their store-in-store concept, Ulta Beauty at Target opened its first doors on Sunday. In total, 52 brick-and-mortar doors are open, out of an anticipated 100 this year. The Ulta Beauty assortment has also launched online at target.com, with top billing for the time being on the homepage.

More than 50 prestige brands are part of the mix, including MAC Cosmetics, Clinique, Tarte, Too Faced, The Ordinary, Tula, Mario Badescu, Philsophy, Pattern Beauty, Ouai, It Cosmetics, Shiseido and First Aid Beauty. Rather than present the full brand lineup, Ulta Beauty at Target features a curated assortment of each brand, which executives from each retailer consider a key differentiator.

The move marks the marriage of two powerful retailers: Ulta has more than 1,200 stores in the U.S. and 32 million Ultimate Reward loyalty club members, while Target has 1,909 stores and more than 80 million people in its Target Circle loyalty club. Members will receive points from both on each purpose, similar to Sephora and Kohl’s.

One key difference, however, is that whereas Kohl’s had no beauty department so to speak of before the Sephora partnership, Target, like Ulta, has a very robust business, meaning finding the right balance.

Ulta Beauty at Target measures about 1,000 square feet, and is located adjacent to the mass retailer’s beauty department. An Ulta-trained sales associate will staff each unit, and there will also be a Target beauty concierge, part of the overall larger department, to assist beauty shoppers. Of the openings thus far, 10 are in California, with four in the Los Angeles area alone. There are six in Colorado and 13 in Minnesota, with eight planned for New York, in Long Island, Brooklyn, Queens and Westchester.

The space is divided into three areas: the core section, which features the larger selection of brands; the discovery zone, a more curated offering designed to feature trends and newness, where products will rotate about every two months, and must-have minis, featuring smaller sizes.

For Target, the partnership represents the opportunity to work directly with prestige brands that have been reluctant to enter the retailer. For Ulta, the goal is to tap into Target’s enormous customer base and pique their interest in prestige beauty with a curated offering that will drive them to a full-line Ulta location or Ulta.com.

Located across from Target’s personal care and beauty sections, between lingerie and women’s clothing, the Ulta Beauty experience featured the beauty retailer’s familiar sign and signature orange hue throughout. There are cosmetics, hair care, skin care and fragrance, with MAC Cosmetics, Tarte Cosmetics, Tracee Ellis Ross’ Pattern Beauty and Grande’s perfumes prominently placed.

In contrast to its surroundings, spotlighted with lit-up signs, the section was indeed darker than the rest, only lit from Target’s ceiling lights.

What was noticeable, however, was its “now trending” section, which is displayed in the very front. The focus is eyes, featuring three rows of cosmetic products by Morphe, Urban Decay, Juvia’s Place, Stila, MAC Cosmetics, Ulta Beauty, Smashbox Beauty Cosmetics, Tarte Cosmetics, Clinique, Too Faced Cosmetics, Benefit Cosmetics and Millie Bobby Brown’s Florence by Mills. Prices are in the $20 range.

You can check the Ulta Beauty at Target Locations to Find the store near you. Check back for updates and new locations. Find the latest offers at Ulta Beauty.