TikTok to launch first ever physical retail space in Westfield London experience of video and retail

TikTok is launching its first ever physical retail destination in partnership with Westfield London aiming to bring the “experience of video and retail” to a real-life format.

TikTok’s 4000sq ft ‘For You’ house will launch over two floors in the shopping centre from July 22 to August 8.

The social media giants new activation will bring the UK’s biggest TikTok influencers, with a combined following of over 100 million followers, together in a real-life interactive space.

“Creators are at the very heart of the TikTok experience, and to be able to celebrate them once again in real life with this incredible activation at Westfield London is a unique chance for our community to see the For You feed brought to life,” TikTok’s Holly Harrison said.

“The experience of video and retail are becoming increasingly intertwined and to be able to bring TikTok to life together with Westfield London was a challenge that our team relished.”

Referenced from: Retail Gazette