Drunk Elephant is Coming to Ulta Beauty available online and in stores 9/26
Drunk Elephant is Coming to Ulta Beauty
The Drunk Elephant collection will be available online at Ulta.com and in all brick-and-mortar Ulta Beauty locations nationwide starting September 26, 2021. Fans can also visit @drunkelephant on Instagram and TikTok to learn more and share their skincare journey with the brand’s passionate community. See the details here>>>
Founder Tiffany Masterson is thrilled to share her ingredient-elimination philosophy with the Ulta Beauty guests, a majority of whom already know the brand and can now find it at their preferred beauty destination. Drunk Elephant launched in the United States in 2013 with six products. Today, the line has achieved cult status and fans can “get Drunk head to toe” with a full range of products for face, hair, and body.
“Drunk Elephant is an incredible brand focused on the health of the skin from head to toe, and we know our guests will be thrilled to explore the brand offerings, embrace its philosophy, and have fun along the way!”
“I’m so excited to be launching in Ulta Beauty,” says Masterson. “It’s a dream come true to share our philosophy and products with their community! I can’t wait to hear what they have to say.”
Drunk Elephant
There’s perhaps no greater success story in the skincare world than that of Drunk Elephant. Founder and chief creative officer Tiffany Masterson first began the journey when she was looking for an extra way to make money during the recession. She quickly realized just how products can impact your skin, and, after several years spent formulating and researching, Drunk Elephant was born.
It quickly became one of the fastest-growing masstige beauty brands out there, not to mention one owned by a female and one focused on clean formulations. The products are all free of what the brand deems ‘the suspicious six:’ silicones, essential oils, chemical sunscreens, SLS, alcohols, and fragrances/dyes, ingredients that can cause skin issues for many people, notes New York City dermatologist Dr. Debra Jaliman, who likes the brand. Still, they take a slightly different approach, calling it ‘clean clinical’ skincare and using both natural and synthetic ingredients, with a focus on efficacy and what actually benefits your skin. Beauty editors and consumers alike quickly became obsessed, and the beauty industry took note. It’s a success story that largely hinges upon one thing: The products are truly, genuinely, really good.
At the heart of the Drunk Elephant philosophy is the belief that what is left out of the products is just as important as what is put in. So, you’ll never find the Suspicious 6™ (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS) in any Drunk Elephant product. Removing these six ubiquitous ingredients allows the skin to return to its healthiest, most balanced state. All Drunk Elephant products are formulated at optimal pH levels, blend together easily, and are highly absorbable, so they can be used to create customized skincare “smoothies.”
Drunk Elephant at Ulta Beauty
At launch, Ulta Beauty guests will discover the brand’s award-winning assortment of skincare, including Protini™ Polypeptide Cream, C-Firma™ Fresh Day Serum, and T.L.C. Sukari Babyfacial™; body care, including Sugared Koffie™ Almond Milk Body Scrub and Sili™ Body Lotion; and hair care, including Cocomino™ Glossing Shampoo, Cocomino™ Marula Cream Conditioner and Wild Marula™ Tangle Spray. Distribution in the nation's largest beauty retailer marks a new era for Drunk Elephant and the opportunity to reach a new community of beauty lovers.
"We are delighted to welcome Drunk Elephant to the Ulta Beauty family," says Monica Arnaudo, chief merchandising officer of Ulta Beauty. "Drunk Elephant is an incredible brand focused on the health of the skin from head to toe, and we know our guests will be thrilled to explore the brand offerings, embrace its philosophy, and have fun along the way!"
Popular Favorite Drunk Elephant Skin-Care Products
B-Hydra Intensive Hydration Serum $48
Applying serum before your moisturizer is one of the easiest ways to keep your skin looking and feeling healthy since many are packed with highly concentrated doses of active ingredients. The B-Hydra Intensive Hydration Serum features a lightweight formula containing brightening pineapple ceramide and hydrating vitamin B5. It's also infused with sodium hyaluronate, which cosmetic chemist Kelly Dobos tells Allure is "very effective for plumping lines."
C-Firma Vitamin C Day Serum $80
The Best of Beauty Award-winning C-Firma Vitamin C Day Serum is another great option. The vitamin C- and antioxidant-rich serum repairs sun damage. It also features pumpkin ferment and pomegranate extract, both of which help to dissolve dead skin cells, thus reducing the appearance of pores and overall dullness.
Umbra Sheer Physical Daily Defense SPF 30 $34
You already know the importance of wearing sunscreen daily (even indoors), but with so many options on the market, it can be challenging to narrow it down. The ultra-lightweight Umbra Sheer Physical Daily Defense SPF 30 pretty much eliminates the guesswork. It's designed for — you guessed it — everyday wear. The creamy, silicone-free formula is ideal for even the most sensitive skin types and contains 20 percent zinc oxide (to protect the skin from harmful UV rays), as well as antioxidant-rich algae, sunflower sprout extracts, and raspberry seed oil.
A-Passioni Retinol Cream $74
A-Passioni Retinol Cream picked up a 2020 Best of Beauty Award after one Allure editor credited the product for reducing hyperpigmentation and breakouts. Retinol is one of the most versatile, dermatologist-lauded skin-care ingredients and can do just about anything, including brightening skin, reducing wrinkles, and minimizing breakouts. That said, it's an all-around win for a range of skin concerns.
T.L.C. Sukari Babyfacial $80
With professional facials few and far between these days, the T.L.C. Sukari Babyfacial at-home peel is a more-than-suitable substitute. It's designed for weekly use and is formulated with 25 percent alpha hydroxy acids (AHAs) like glycolic, tartaric, lactic, and citric acids — and two percent beta hydroxy acids (BHAs), otherwise known as salicylic acid. These chemical exfoliants eliminate dead skin cells and smooth texture. The creamy, non-traditional formula will leave your skin feeling fresh, clean, and rejuvenated.
Virgin Marula Luxury Face Oil $72
Once you've smoothed skin over with a peel, top it off with the brand's moisturizing Virgin Marula Luxury Face Oil. It's a pure one-ingredient oil packed with skin-restoring and vitamin E-infused marula seed oil to protect against free radicals and pollution.
Slaai Makeup-Melting Butter Cleanser $34
The Best of Beauty-winning Slaai Makeup-Melting Butter Cleanser is chock-full of soothing fruit extracts and oils including marula, baobab, and Kalahari melon seeds to keep skin moisturized and nourished. The oil-based cleansing balm also features bamboo and charcoal powders to gently exfoliate dead and dry skin.
Lippe Balm $18
Drunk Elephant's Lippe Balm is especially ideal for the winter months when many of us suffer from dry, dehydrated, and chapped lips. The buttery balm is also made with moisturizing avocado oil, which is rich in fatty acids, along with mongongo oil to keep skin smooth, and hydrating peptides.
D-Bronzi Anti-Pollution Bronzing Drops $36
For a natural-looking, all-over glow in any season, try the antioxdant-rich D-Bronzi Anti-Pollution Bronzing Drops. The lightweight formula is infused with soothing cocoa extract, fine line-eliminating peptides, rejuvenating vitamin D, and vitamin F (fatty acids), the latter of which promotes a healthy skin barrier.
E-Rase Milki Micellar Water $28
If you've yet to dive into the greatness of micellar water, you're surely missing out. The beloved, ultra-gentle cleaning format gently grabs dirt, tones skin, and removes makeup all at the same time — and all without stripping or harming the skin. The hydrating, non-irritating E-Rase Milki Micellar Water offers a milky formula with nourishing omega fatty acids.
Wild Marula Tangle Spray $25
Knots won't know what hit 'em when the Wild Marula Tangle Spray makes contact. The leave-in treatment works three-fold to detangle, condition, and act as a heat protectant, thanks to moisturizing sacha inchi and pracaxi seed oils. Strengthening amino acids, on the other hand, will help prevent breakage-induced dryness that can settle in during colder winter months.
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